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Medicine LibreTexts

15: Social and behavioural research

  • Page ID
    13234
    • 15.1: Purposes of social and behavioural research in intervention trials
      Social and behavioural research is often conducted during the design and evaluation of health interventions. In the design phase, ‘formative research’ is conducted in the community in which the proposed trial is to be conducted to explore the context in which the intervention will be delivered and to examine ways in which the intervention might be optimized. Examples are given later in this chapter.
    • 15.2: Social and behavioural research in evaluation
      Social and behavioural research conducted during and after the trial may facilitate understanding and interpretation of the trial results. Two methodological approaches for this purpose are process evaluation (process documentation, process learning) and evaluation of pathways of change.
    • 15.3: Commonly used methods in social research
      Qualitative research methods commonly used in field trials of health interventions include direct observation, interviews with key informants, focus group discussions, and participatory methods. These relatively open-ended techniques are suitable for exploring how an intervention might be perceived, the priorities of different members of the community, and ways that people view a trial from the perspective of potential participants. These methods are used to provide information relevant to devis
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